Marketing Manager, Memberships

At Frieze we believe art is vital to communities and cultures. Bringing together galleries, artists, institutions, and art lovers all over the world to make art flourish.

Frieze is a media and events company that comprises three publications, frieze magazine, Frieze Masters Magazine and Frieze Week; and five international art fairs, Frieze London, Frieze LA, Frieze New York, Frieze Seoul and Frieze Masters; regular talks and summits, led by frieze editors; and frieze.com – the definitive resource for contemporary art and culture.

In addition, two years ago we launched Frieze Membership, including the premium Frieze 91 membership featuring exclusive access to Frieze fairs and a year-round programme of events; plus No.9 Cork Street, a hub for visiting international galleries in the heart of Mayfair, London. 

Frieze is part of the IMG network. IMG is a global leader in sports, fashion, events, and media and is a subsidiary of Endeavor, a global entertainment, sports and content company.

What You’ll Do:

Frieze is looking for a Marketing Manager to help us scale up the successful membership and subscription programmes we launched in 2021. In this role, you will support the Frieze 91 membership and Publishing teams working across frieze magazine and frieze.com in shaping and delivering acquisition and retention strategies across UK, US, Europe and Asia. 

Key Responsibilities Include But Not Limited To:

• Lead on the marketing plans to drive awareness and contribute to the acquisition members pipeline and conversion. 
• Lead the owned data marketing plans and strategy to drive an integrated approach, including the set up and maintenance of automated email journeys and other marketing automations, with the support of the central IMG digital marketing team. 
• Work closely with internal stakeholders, ensuring all parties are closely aligned and working towards Frieze membership goals and objectives in order to optimise and grow our membership base. 
• Innovate and share new ideas and tactics to drive membership growth. 
• Ensure customers have a consistent end to end journey, from marketing creative to checkout. 
• Manage the ecommerce recovery plan, ensuring strategies are actioned and optimised to recover customers that abandoned the marketing landing pages. 
• Oversee the production of regular reports about membership KPIs and support product teams with audience research and actionable insights based on customer behaviour. 
• Manage and support the development of the Membership Services Executive.
• Oversee customer service processes for membership, including magazine distribution list for Frieze 91 members

You Will Have The Following Strengths:

• Substantial experience of lifecycle marketing strategies and membership programmes 
• Digital-first marketing experience 
• Ecommerce understanding is desirable 

• Experience working in luxury or high end art markets 

We’d Love If You Also Have These:

• Highly analytical with hands-on experience planning and implementing digital marketing campaigns
• Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline 
• Copywriting
• Experience developing audience research and insights
• Creative problem solving
• Attention to detail
• Great at establishing good relationships and confident liaising with other departments and third parties
• Team player

Frieze unites people in our love of the arts. We understand this can only be accomplished when we harness the entirety of our company and lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we are committed to practicing anti-discrimination including race, gender identity, sexual orientation, and disability, together with artists, writers, and cultural practitioners from all backgrounds. There is still much work to be done to address systemic inequality and discrimination within the arts and culture industry, and we are dedicated to making progress to both within our own organization and the art world at large.